Privacy policy

Who We Are
MyRoots ("we," "us," or "our") is an online store celebrating African heritage through apparel, home décor, and lifestyle products. Our store is operated from Japan and is hosted on Shopify. We sell primarily to customers in the United States and Canada.
For privacy enquiries, please contact us at: hello@myroots.shop

2. What Information We Collect
Information you give us directly:
• Name, shipping address, billing address, email address, and phone number when you place an order
• Account credentials if you create an account (username, password)
• Messages you send us through contact forms or email
• Payment details — note: we do not store your full card number; payments are processed securely by Shopify Payments, Stripe, or PayPal
Information collected automatically:
• IP address, browser type, device type, and operating system
• Pages you visit, products you view, and how you navigate our store
• Cookies and similar tracking technologies (see Section 8)

Information from third parties:
• Shopify provides us with analytics and order management data
• Printify (our fulfillment partner) receives your name and shipping address to produce and ship your order
• If you connect via social media login, we may receive basic profile information

3. How We Use Your Information

Process your order To fulfill, ship, and confirm your purchase, including sharing your address with Printify for production
Customer support To respond to your questions, handle returns or issues with your order
Account management To manage your account, preferences, and order history
Marketing emails To send you promotions and new product updates — only if you have opted in. You can unsubscribe at any time.
Fraud prevention To detect suspicious transactions and protect our customers and business
Legal compliance To comply with tax obligations, respond to lawful requests, and enforce our policies
Site improvement To understand how customers use our store and improve the shopping experience

4. How We Share Your Information
We do not sell your personal information. We share it only in the following circumstances:
• Shopify our e-commerce platform, which hosts the store and processes orders. Shopify's privacy policy: https://www.shopify.com/legal/privacy

• Printify: our print-on-demand fulfillment partner, who receives your name and shipping address to produce and deliver your order
• Payment processors (Shopify Payments, Stripe, PayPal) — to process your payment securely
• Shipping carriers (e.g. USPS, UPS, Canada Post) — your address is shared to deliver your package
• Marketing platforms (e.g. Meta, Google) — only if you have consented, and only for targeted advertising based on your opt-in
• Law enforcement or regulators — if required by law or to protect our rights
• Business successors — in the event of a merger or acquisition, your data may transfer to the new owner under the same privacy protections

5. Your Privacy Rights
Depending on where you live, you have specific rights over your personal information: All customers may also: unsubscribe from marketing emails at any time, request deletion of their account data, or request a copy of the data we hold about them. We will respond within 30 days.

6. Data Retention
We retain your order information for as long as necessary to fulfill the purposes outlined in this policy — typically 3–7 years for tax and legal compliance. You may request deletion of personal data not required for legal obligations by contacting us at hello@myroots.shop.
7. International Data Transfers
Our store is operated from Japan. Your personal information may be transferred to, stored, and processed in Japan, the United States, Canada, or other countries where our service providers operate. When we transfer data internationally, we rely on Shopify's data processing agreements and applicable legal transfer mechanisms (including Standard Contractual Clauses where relevant).

8. Cookies
We use cookies and similar technologies to operate the store, remember your preferences, and (with your consent) serve relevant advertising. You can control cookies through your browser settings or our cookie consent banner. Essential cookies cannot be disabled as they are required for the store to function. See our Cookie Policy for full details.

9. Children's Privacy
Our store is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact hello@myroots.shop and we will promptly delete it.

10. Security
We take reasonable technical and organisational measures to protect your information — including SSL encryption, secure payment processing through certified providers, and access controls. While no system is 100% secure, we work hard to protect your data.

11. Changes to This Policy
If we make material changes to this Privacy Policy, we will notify you by email (if you have an account) and update the 'Last updated' date at the top of this page. Your continued use of the store after changes take effect constitutes your acceptance of the revised policy.

12. Contact Us
For any privacy questions, data requests, or complaints:
• Email: info@myroots.shop
• Brand: MyRoots: African Heritage Lifestyle Store
• Operated from: Hiroshima, Japan
• Response time: within 2 business days

If you are not satisfied with our response, you may contact your local data protection authority. Canadian customers may contact the OPC at www.priv.gc.ca. California residents may contact the California Privacy Protection Agency at cppa.ca.gov.